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Brand map

One set of names and subjects that every blog article is written from, so each one describes you the same way.

About 15 minutes · Admins · Once, then whenever you add subjects

Before you start

This unlocks

  • Blog articles that use your names, subjects and pages
  • Buying situations your articles are written for
  • Write this next on every question you haven't answered yet
Blog articles use your brand map only once it's saved. Research only drafts it: check it, then press Save brand map.

Research your brand

  1. Open Brand › Brand map.
  2. Press Research my brand. It reads your site and your knowledge, searches how people talk about your category, and drafts the map. This takes about a minute.
  3. No research button? Press Fill it in yourself. Research isn't switched on for your YouGrow, and whoever runs it can turn it on.

Review and save

  1. On Who you are, check What you are: your category as buyers say it, one sentence, what you are not, and names to avoid.
  2. Check Names you use: your products, alternatives and audiences, each linked to its page on your site.
  3. Under Suggestions, untick anything wrong. Press Add ticked, then Dismiss the rest.
  4. Press Save brand map.
  5. Open Subjects. New subjects from research wait under Proposed. Press Add or Dismiss on each. Changes on this tab save straight away.

Add buying situations

A buying situation is the moment that sends someone looking for something like you. Articles open by meeting the reader there.

  1. Open Buying situations and press Find buying situations.
  2. If you like, say what made your last few customers start looking. Press Find them. This takes about a minute.
  3. Untick any that don't fit, then press Add ticked.
  4. To write one yourself, press Add a situation.
  5. To get what people in a situation ask, open it and press Find what they ask. This takes up to a minute. Add the questions that fit and dismiss the rest. A question on a subject that isn't on your map yet brings its subject with it.

Import research from a PDF

  1. Open Your research.
  2. Choose a PDF of 14 MB at most, such as screenshots of Google's "People also ask".
  3. Press Read it. This takes about a minute.
  4. The report shows what's new, what's on your map already and what doesn't fit. New questions arrive ticked: press Add ticked.

The PDF isn't kept. Only what it found is.

Write this next

A question no page answers yet shows as Open, with a Write this next button. It starts a blog article in your programme's Drafts, with the question filled in. The button only shows once you have a programme.

Check it worked

  • The line above the map reads "All changes saved."
  • On Home, "Save your brand map" is ticked.
  • A new blog draft offers your subjects under Subject (optional).

If you see this

If you seeWhat to do
"There's nothing to research from yet: add your website in Settings, or a source in a programme's knowledge."Set your Primary domain in Settings › Sending, or add your website to a programme's Knowledge. Then research again.
"Not saved yet: articles are written without it until you save."Press Save brand map.
"None of your programmes has crawled your site yet, so no subject or name has a home page."Add your website as Website (crawl) in a programme's Knowledge. When it shows done, press Research again.
"The brand map was changed elsewhere since you opened it."Press Load the latest to see their version, or Save mine anyway to keep yours.
"That PDF is too large (14 MB at most)."Split it into smaller PDFs and read each one.
"The AI model isn't set up in this environment, so research can't run."Whoever runs your YouGrow needs to set up the AI model. Until then, fill the map in yourself.

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