Email style
Give your emails your logo, colours and fonts. Set it once and every branded email wears it.
About 5 minutes · Admins · Once per brand
Before you start
- A PNG or JPG logo in Brand › Logos
- Your colours in Brand › Colours
This unlocks
- Your look on welcome, invite, newsletter and journey emails
- The same look on sign-up confirmation and offboarding emails
Add your logo and colours first. Use brand kit fills this page from them, so it can only use what's there.
Start from your brand kit
- Open Brand › Email style.
- Press Use brand kit. It picks your primary logo and your brand colours.
- Read any notes it shows, then check the Preview.
- Press Save.
You can also ask Vizzy to suggest a style. It shows as a banner on this page: press Review, check the preview, then Save. Or press Dismiss.
Change the header and buttons
- Under Header, choose Colour (your logo and name on a colour) or Image (a full-width banner of your own).
- For Colour, pick a Logo or No logo. Add a Company name only if your logo doesn't show it.
- Pick a Header colour. Tick Gradient to fade it into Colour 2.
- For Image, press Upload a banner and pick a PNG or JPG, up to 1 MB.
- Pick a Button colour. Links use it too when it's dark enough to read.
- Press Save.
Outlook and Gmail on Android show the header colour alone, with no gradient, so make sure it works by itself.
Pick a theme and fonts
- Under Theme, pick a look: Classic, Modern, Editorial or Friendly.
- Press Use brand fonts to take your Heading and Body fonts from Brand › Fonts. Or choose a Heading font and Body font yourself.
- Switch the preview between As Apple Mail sees it and As Gmail & Outlook.com see it. Those two inboxes show standard fonts instead.
- Press Save.
Give one journey its own colours
A journey can have its own header and button colours. Its logo, name and theme stay your brand's.
- Open the journey from Journeys and go to its Settings tab.
- Under Email style, choose Custom for this journey.
- Pick its Header colour and Button colour.
- Press Publish. Every email the journey sends from then on uses the new colours.
Check it worked
- After you save, the page says "Saved. Branded emails use this style from now on."
- The preview shows your header and button colours.
- On Home, "Style your emails" is ticked.
If you see this
| If you see | What to do |
|---|---|
| "Only admins can change the Email style." | Ask an admin on your team to make the change. |
| "No logos yet" | Add a PNG or JPG logo in Brand › Logos, then press Use brand kit again. |
| "Your primary logo is WebP, which Outlook can't show" | Upload a PNG or JPG copy of your logo in Brand › Logos and set it as primary. Then press Use brand kit again. |
| "No brand fonts yet" | In Brand › Fonts, choose a font for Heading and Body. Then press Use brand fonts again. |
| "isn't available for email yet" | Emails can't use that font. Pick the closest one from the Heading font or Body font list. |
| "The image is over 1 MB" | Save the banner smaller, or as a JPG, and upload it again. |
Next: Launch and waitlist