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Launch and waitlist

Create a waitlist, greet everyone who joins, then share it.

About 15 minutes · Admins · Once per launch

Before you start

  • Your brand in YouGrow
  • Email sending set up, so emails come from your own address

This unlocks

  • A hosted waitlist page, and a widget for your own site
  • A welcome email for everyone who joins
  • Inviting your waitlist into your product later
Turn on the welcome email before you share your page, so everyone gets it from the start. If people are already on the list when you first publish it, YouGrow asks whether they should get it too.

Create a launch

  1. Open Launches and press New launch.
  2. Type a Launch name. It's the headline on your waitlist page.
  3. Leave URL slug blank to make one from the name. Your page lives at /waitlist/ plus the slug, and the slug can't be changed later.
  4. Choose the Required contact detail. EMAIL suits most launches.
  5. Set Spots skipped per referral: how far someone moves up for each friend who joins.
  6. Tick Require email verification (double opt-in) if people should confirm their email first.
  7. Press Create launch. Your launch opens on its Overview, with a Launch checklist.

Only verified signups get the welcome email, broadcasts (one-off emails from the Emails tab) and invites. With double opt-in on, people are verified once they confirm their email. With it off, everyone is verified as soon as they join.

Turn on the welcome email

Every new launch starts with a draft welcome journey. Nothing sends until you publish it.

  1. Open your launch, then the Emails tab.
  2. Next to Welcome & nurture, press Set it up.
  3. On the Content tab, press Content pool. Write the email's Subject and body.
  4. On the Canvas tab, press Email. Under Sends from, choose the content you wrote.
  5. Connect Trigger to the email, and the email to End. Delete the old line from Trigger straight to End.
  6. Press Save draft, then Publish, and confirm.
  7. If people are already on the list, YouGrow asks whether they should get it too. Choose Send to them too or Only people who join from now.

If Publish is refused, the editor lists what to fix above its tabs. Rather have Vizzy write it? Ask Vizzy (⌘J) for welcome emails for this launch. Vizzy saves a draft for you to check here, and it shows in Review. It never publishes.

Share your waitlist

  1. Open your launch, then the Page & widget tab.
  2. To share the hosted page, choose Hosted and press Copy link. Post it anywhere.
  3. To put the form on your own site, choose Full, Mini or Docked. Press Copy next to Embed snippet and paste it into your page.
  4. Embedded it? On the launch's Settings tab, paste that page's full address into Waitlist URL, so referral links point to your site. Press Save changes.
  5. Back on Page & widget, open Social. Write a Share message, pick the share buttons people see after joining, and press Save.

Your referral reward is Spots skipped per referral, under Gamification on the Settings tab. Keep it above 0 so people move up when friends join.

Check it worked

  • On the Overview, the checklist ticks "Publish your waitlist", "Turn on the welcome email" and "Offer a referral reward".
  • The Emails tab shows Welcome & nurture as Live.
  • Join from your own hosted page. The welcome email arrives (confirm your email first if double opt-in is on).
  • Total signups and Verified on the Overview go up.

If you see this

If you seeWhat to do
"Launch name is required."Type a Launch name, then press Create launch again.
"use lowercase letters, numbers and hyphens"The URL slug can only use lowercase letters, numbers and hyphens. Or leave it blank.
"This launch's emails come from a shared default address until you verify your sending domain."Verify your domain in Email sending. Until then, your welcome and invite emails don't come from you.
"Add at least one email."The welcome journey has no email yet. Add one on the Canvas tab, or ask Vizzy to draft it.
"Fix the issues listed before publishing."Open the list above the tabs, fix each item, then press Publish again.
"Until then, your emails come from a shared default address."Your sending domain isn't verified yet. See Email sending.

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